Brand Guidelines

The infrastructure layer
for shipping

A complete reference for the ClearJet identity: logo, color, type, art direction and application across every surface.

Configurable. Scalable.
Transparent.
Brand Guidelines

The infrastructure layer
for shipping

A complete reference for the ClearJet identity — logo, color, type, art direction and application across every surface.

Configurable. Scalable. Transparent.
Contents
ClearJet® Brand Guidelines
01Brand Story
02Logo
03Color
04Typography
05Iconography
06Art Direction
07Masks
08Layout & Grid
09Spacing
10Tone of Voice
11Application
12Motion
13Brand Checklist
01 / Brand Story
ClearJet® Brand Guidelines

ClearJet is the layer that sits beneath the network: turning zones, carriers, cost and speed into something operators can configure.

Built for the operators moving millions of packages a year, ClearJet connects overnight air to next-day ground with 100% ZIP coverage. The brand expresses that role: technical, precise and quietly powerful: infrastructure you trust without thinking about it.

30,000
Daily flights
100%
ZIP coverage
60
Airports
50
States + more
01 / Brand Story
Brand Essence
01

Configurable

Every parcel's zones, carriers, cost and speed are tunable. The brand should feel modular and engineered.

02

Scalable

From one route to a national network. Visuals stay clean and systematic at any size.

03

Transparent

Clarity over hype. Plain language, real numbers, and an interface that hides nothing.

01 / Brand Story
Brand Mission · Vision · Values
Brand Mission

ClearJet is the most epic logistics infrastructure effort ever. We are the only operator licensed to orchestrate every logistics asset (ground, sort, air) alongside AI agents and human teams, all under one compliant, secure roof. ClearJet will close the gap between every shipper's current logistics infrastructure and the future's demand.

Brand Vision

ClearJet's Infrastructure-as-a-Service enables any shipper to do anything they want.

BRAND VALUE 01
Clarity first
BRAND VALUE 02
Build to configure
BRAND VALUE 03
Operator obsessed
BRAND VALUE 04
Earn the trust
01 / Brand Story
Positioning Statement

For shipping operators moving millions of parcels, ClearJet is the infrastructure layer for shipping that turns zones, carriers, cost and speed into something you can configure : because real diversification needs 100% ZIP coverage and full transparency, not another single-carrier contract.

TARGET
Network operators
CATEGORY
Shipping infrastructure
DIFFERENTIATOR
Configurable routing
REASON TO BELIEVE
100% ZIP coverage
02 / Logo
Primary Logo
ClearJet logo

The primary lockup

The ClearJet logo combines the hexagon symbol with the CLEARJET wordmark. Reproduce it in ClearJet Cyan on dark backgrounds wherever possible: it is the most recognizable expression of the brand.

ComponentsSymbol + Wordmark
Primary colorClearJet Cyan · #23F2F5
FormatsSVG · PNG · EPS
02 / Logo
The Symbol
ClearJet symbol

A network node, in motion

The hexagon represents a hub in the ClearJet network: an airport, a sort, a node.

The inner cut forms the "C" of ClearJet and a forward jet vector: clarity and movement.

Geometry is built on a six-point grid: every angle derives from the hexagon.

02 / Logo
Construction & Geometry
6X 7X X

One module governs the mark

Every dimension derives from X, one unit of the hexagonal grid. Rebuild the logo from these ratios: never eyeball or redraw it.

Symbol width6X
Symbol height7X
Symbol → wordmark gap2X
Wordmark cap height3X
02 / Logo
Clearspace & Minimum Size
ClearJet clearspace
X

Minimum clearspace = X (the height of the symbol) on all sides

Minimum size: Digital
Full logo24 px height
Symbol only16 px height
Minimum size: Print
Full logo8 mm height
Symbol only5 mm height

Below these sizes the wordmark loses legibility: switch to the symbol-only mark.

02 / Logo
Color Variants
PRIMARY · CYAN ON DARK
KNOCKOUT · WHITE ON DARK
NAVY ON LIGHT
SYMBOL · STANDALONE
02 / Logo
Backgrounds & Co-branding
Approved backgrounds
Co-branding lockup
PARTNER
Match symbol heights; divide with a 1px hairline at 2X gap.
Never lock ClearJet tighter than its own clearspace allows.
02 / Logo
Misuse: Do Not
Don't stretch or distort
Don't recolor
Don't rotate
Don't add effects or shadows
Don't place on busy backgrounds
clearjet
Don't substitute the wordmark
03 / Color
Core Palette
ClearJet Cyan
#23F2F5
R35 G242 B245 · Signal / primary
Deep Navy
#0B1120
R11 G17 B32 · Base / background
Signal Blue
#3E84FF
R62 G132 B255 · Gradient partner
Neutrals
#070C16
#111C30
#1F2C44
#5E6E8A
#9DAAC2
#EAF1FB
03 / Color
Categorical Accents

Three accents tag entities across the network: airlines, airports, carriers, brands. They appear only in data, tags and wayfinding, never as a second brand color.

Node Purple
#9D7BFF
Hub Amber
#F2A93B
Live Green
#3FCF8E
03 / Color
Usage & Accessibility
Balance
Deep Navy & neutrals80%
ClearJet Cyan12%
Categorical accents8%

Cyan is a signal, not a fill. Reserve it for the one thing on screen that matters most: a call-to-action, a key metric, an active state.

Contrast
Cyan on Navy12.4 : 1 · AAA
White on Navy15.8 : 1 · AAA
Navy on Cyan12.4 : 1 · AAA
Mid-grey on Navy2.9 : 1 · Avoid for text
04 / Typography
Typefaces
Ag
Sora
PRIMARY · WEIGHTS 300–800

A modern geometric sans. Headlines, sub-heads, UI and body copy. Tighten tracking on large display sizes.

Ag
DM Mono
TECHNICAL · WEIGHTS 400–500

For labels, data, metrics, captions and code. Always uppercase with wide tracking for eyebrow labels.

04 / Typography
Type Scale
DISPLAY · 700Title96 / 88px
H1 · 600Section heading64 / 60px
H2 · 600Subsection title40 / 46px
BODY · 400Body copy for paragraphs and descriptions.22 / 34px
MONO LABEL · 500Eyebrow / data label16 / +0.2em
05 / Iconography
System & Style

Geometric line icons, drawn from the network

Grid24 × 24 px
Stroke2 px · uniform
CornersRounded join
ColorCyan or white
NODE
HUB
ROUTE
PARCEL
SPEED
COVERAGE
06 / Art Direction
Imagery
[ network visualization · light trails over dark map ]

Dark, aerial, data-driven

Deep navy base: imagery emerges from darkness, never floods with light.

Cyan light trails trace movement, routes and flights across real geography.

Show the system at scale: networks, hubs and data, not posed people.

06 / Art Direction
Do & Don't
[ dark · network · cyan signal ]
Dark, technical, system-scale imagery
[ bright stock · rainbow gradient ]
Bright stock, gradients or generic clipart
06 / Art Direction
Graphic Device & Pattern

Three devices extend the mark into texture. Use one per surface, low-contrast, always behind content: never competing with it.

Hex Tessellation
COVERS · SECTION DIVIDERS
Dot Grid
UI · DOCUMENTS · SLIDES
Light-Trail Field
HERO · COVERS · OOH
07 / Masks
Hexagon Image Masking

Crop photography into the brand hexagon to tie imagery to the symbol. Use a single hero hexagon for features, or a tessellated row for galleries: always aligned to the layout grid.

[ hero image ]
Keep the subject centered within the hexagon's safe area.
Don't stretch the hexagon ratio or rotate the mask.
Don't add borders or strokes around masked images.
08 / Layout
12-Column Grid

Structured, generous, aligned

Columns12
Gutter32 px
Outer margin110 px
Slide format1920 × 1080
CONTENT · span 7
SIDE · span 5
09 / Spacing
Scale & Radius
8-Point Scale
8
16
24
32
48
64
96
Corner Radius
4
8
14
Borders

Hairline 1px #1F2C44 borders define panels and tables. Use cyan borders only to highlight an active or selected state.

10 / Tone of Voice
How ClearJet Speaks
Plain

Plain words over jargon. If an operator wouldn't say it, we don't write it.

Precise

Real numbers, real coverage. Specificity builds trust in infrastructure.

Operator-first

Peer to peer. We talk to people who move millions of packages.

Say this

"Overnight air to next-day ground. 100% ZIP coverage."

"Put 86% of your parcels on five regional carriers."

Not this

"Revolutionary AI-powered logistics synergy platform."

"Unlock next-gen supply chain transformation."

11 / Application
Email & Social
ClearJet9:41 AM
Your network, diversified: see this quarter's coverage
Network Report
100% ZIP coverage,
five carriers live

Your parcels moved across the ClearJet network this month with overnight air feeding next-day ground. Here's how the routing held up.

View dashboard →
CLEARJET, INC. · THE INFRASTRUCTURE LAYER FOR SHIPPING
Email header & template
ClearJet12,480 followers · Promoted
FedEx was 93% of a $2B shipper's parcel share. Now it's 7%; the other 93% moved to five regional carriers on our air network. #shipping #logistics
Case Study · Quince
93% 7%
Single-carrier share, diversified.
LikeCommentRepostSend
LinkedIn post
11 / Application
Out of Home
CLEARJET
The infrastructure
layer for shipping.
clearjet.com
Roadside · viewed at distance & speed
11 / Application
Video · Title & In-Frame Logo
The infrastructure layer for shipping
0:01 / 0:06
Intro title card
Network Operations
Live from the sort
[ footage ]
0:24 / 0:42
In-frame logo · top-left bug
12 / Motion
Principles & Timing

Ease, never bounce

Smooth cubic easing. Infrastructure is confident and calm: no overshoot, no elastic.

Cyan leads

One cyan element drives each transition: the eye follows the signal through the frame.

Move with intent

Direction implies routing: parcels, flights, data flow forward. Motion has a destination.

MICRO
120–200 ms
TRANSITION
300–450 ms
EASING
cubic 0.4, 0, 0.2, 1
LOGO RESOLVE
≤ 1.2 s
13 / Brand Checklist
Before It Ships
Correct logo & clearspace
Approved variant, X clearspace honored, above minimum size.
Palette on-brand
Navy base, cyan as signal only, accents for data alone.
Sora + DM Mono
Sora for copy, DM Mono for labels & data. No substitutes.
Contrast passes AA+
Text ≥ 4.5:1. No mid-grey body copy on navy.
Voice is plain & precise
Real numbers, operator-first, no hype words.
Imagery & grid aligned
Dark, network-led visuals on the 12-column grid.